Shure earphones

My son has been asking me to buy him a new earphone. I really try to avoid his request because i don’t want him to use earphone at longer period. Knowing that he play computer games the whole day, i’m afraid that too much use of earphone might affect his hearing. But when i learned about shure earbuds at musician’s friend I’m thinking of considering to purchase this earphone. Because it has great features, like:

Sound Isolating in-ear design – hear only what you want to hear
Portable and lightweight design – weighing only one-ounce
Personal fit kit to contour to your ear size
Built in High-Energy in-ear speaker technology
Enriched studio quality sound used by Musicians worldwide

But before i buy it, I will just impose a rule for my son regarding its use in order to protect his hearing.