Black Friday Sales: Target Announces Midnight Opening

Target is opening its doors nationwide at midnight on Black Friday, Target Corp. said Friday. The stores will stay open for 23 hours and close at 11 p.m. Friday, November 25.

“The holidays bring hectic schedules and tight budgets, so extending store hours and offering lots of additional ways to save makes Target a great choice for affordable, one-stop holiday shopping,” Tina Schiel, executive vice president, said in a statement.

Target also said it is extending its store hours on other key shopping days later in the season. The retailer will be open from 7 a.m. to 7 p.m. or 8 p.m. on December 24 (Christmas Eve) and 7 a.m. to 11 p.m. on December 26, the day after Christmas.

Target spokeswoman Susan Kahn said the change was a response to customers’ demands. Target operates more than 1,700 stores.

Like Wal-Mart, Target has also introduced a price-matching policy, which means shoppers can get a refund on the difference in price of a product if they find the same product advertised for a lower price locally by a competitor.