Aditya Birla Group and SBI Card today announced a partnership to offer co-branded credit cards to all customers of the Aditya Birla Group companies. This was announced today by Ajay Srinivasan, Chief Executive, Financial Services, Aditya Birla Group, and Diwakar Gupta, Chief Executive Officer, SBI Card.
The Aditya Birla Group – SBI co-branded credit card will be available to over 28 million customers of Aditya Birla Group companies, namely Aditya Birla Retail, Aditya Birla Financial Services Group (which includes Birla Sun Life Insurance & Birla Sun Life Mutual Funds), IDEA and Madura Garments. The initiative will be led by the financial services arm of the Aditya Birla Group – Aditya Birla Financial Services.
“The Aditya Birla Group already has a strong presence in the financial services business, as a significant player in the non bank space. And we are committed to meet all the felt and unfelt financial needs of our target customer. Today, we take yet another step in that direction, with the signing of a MOU with SBI Card, to offer a co-branded credit card to the customers of the Aditya Birla Group. Customers are our biggest asset and with a base of over 60 million customers, group wide, we wish to leverage this initiative across the Group. Towards this end, companies pan the Group have come together. And we are very proud to have SBI Card as our partner.” said Ajay Srinivasan, Chief Executive, Financial Services, Aditya Birla Group.
“We are pleased to partner with the Aditya Birla Group. Through this tie-up we will be able to tap the varied customer segments of the Aditya Birla Group and offer them a relevant value proposition across all retail ventures of the Aditya Birla Group. Bringing new products that offer greater value to our customers has been an ongoing endeavor for us at SBI Card” said Diwakar Gupta, Chief Executive Officer, SBI Card.
The card will be made available across more than 2000 retail outlets of Aditya Birla Group companies.
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